MTV Kraft Uploaded
Integrated marketing fusing MTV's Ridiculousness, and Kraft Lunchables we were able to come up with this fun spot. A skate character composed of letters is seen skating into frame as he jumps and breaks apart to read "next level".
Role - Design, Letter Animation, Composite
Charcater Rig, Skate Animation - Marian Abruzze
Creative Director - Christina Vircillo